What is the foremost strategic issue that must be addressed by firms when operating in two or more foreign markets?
A. Deciding on the degree to vary its competitive approach to fit the specific market conditions and buyer preferences in each host country.
B. Deciding on the appropriate level of sustainable profitability.
C. Deciding on local responsiveness to product sales in each country.
D. Deciding on the degree of globalization to maintain expansion capabilities.
E. All of these.
Answer: Deciding on the degree to vary its competitive approach to fit the specific market conditions and buyer preferences in each host country.