Which of the following is NOT an accurate statement as concerns competing in the markets of foreign countries?
A. A multi-country strategy is generally superior to a global strategy.
B. There are country-to-country differences in consumer buying habits and buyer tastes and preferences.
C. A company must contend with fluctuating exchange rates and country-to-country variations in host government restrictions and requirements.
D. Product designs suitable for one country are often inappropriate in another.
E. Market growth rates vary from country to country.
Answer: A multi-country strategy is generally superior to a global strategy.