A second mover
a. is typically ineffective in its response to the first mover.
b. attempts to provide a product with greater customer value than the first mover's product.
c. usually incurs higher expenses than the first mover since it must engage in reverse engineering.
d. typically has a higher survival rate than first movers which typically take greater risks.
Answer: attempts to provide a product with greater customer value than the first mover's product.