Buyers are powerful when
a. there is a threat of forward integration.
b. they purchase a small proportion of the supplier's output.
c. switching costs are low.
d. the buyers' industry is fragmented.
Answer: switching costs are low.
a. there is a threat of forward integration.
b. they purchase a small proportion of the supplier's output.
c. switching costs are low.
d. the buyers' industry is fragmented.
Answer: switching costs are low.