Which of the following marketing communications tools is most effective at the later stages of the buying process?

Which of the following marketing communications tools is most effective at the later stages of the buying process?A) personal sellingB) public relationsC)...

Marketing communications budgets tend to be higher when ________.

Marketing communications budgets tend to be higher when ________.A) there is high channel supportB) there exists hardly any change in the marketing program...

Kelly is the chief marketing officer of Boyd Pharmaceuticals. She is meeting with Trent, the chief financial officer to decide on the company's marketing communications budget. They decide to trust in the prevailing collective wisdom of the industry as a whole, and not wanting to instigate a communications war, settle on spending only as much as their nearest market rival does on marketing communications. What method did Kelly and Trent use to arrive at the marketing communications budget?

Kelly is the chief marketing officer of Boyd Pharmaceuticals. She is meeting with Trent, the chief financial officer to decide on the company's marketing...

Ridemore Autos Inc. has shifted its research and development unit from its home country to Germany. This allows the company to be better informed about the latest developments in the automotive industry by tapping into the highly advanced automotive industry in Germany. In this scenario, Ridemore Autos Inc. is reaping the benefits of

Ridemore Autos Inc. has shifted its research and development unit from its home country to Germany. This allows the company to be better informed about...

____ describes the degree to which a task is divided into separate jobs.

____ describes the degree to which a task is divided into separate jobs.A. HierarchyB. FormalizationC. CentralizationD. SpecializationAnswer: sp...

Curve Inc. is a software development firm based in California. It strives to provide highly differentiated software at cheaper prices when compared to its competitors. Which of the following organizational designs should Curve Inc. implement to ensure the maximum success of its business strategies?

Curve Inc. is a software development firm based in California. It strives to provide highly differentiated software at cheaper prices when compared to...

A compensatory governance mechanism that allows executives to buy a company's stock at a predetermined price sometime in the future is called a(n)

A compensatory governance mechanism that allows executives to buy a company's stock at a predetermined price sometime in the future is called a(n)A. stock...

Which of the following proves that GE's board of directors is significantly independent?

Which of the following proves that GE's board of directors is significantly independent?A. Twenty-six percent of the board members at GE are female.B....

According to the perspective of shareholder capitalism,

According to the perspective of shareholder capitalism,A. shareholders in public stock companies are restricted from buying shares of two competing companies.B....

Which of the following statements is true of shareholders in a public stock company?

Which of the following statements is true of shareholders in a public stock company?A. They directly supervise and coordinate the manufacture of products...

When a firm diversifies into different product lines and geographies, a _____ structure is preferred.

When a firm diversifies into different product lines and geographies, a _____ structure is preferred.A. simpleB. functionalC. multidivisionalD. netwo...

Which of the following is an advantage of using a functional structure when pursuing a cost-leadership strategy?

Which of the following is an advantage of using a functional structure when pursuing a cost-leadership strategy?A. It allows a cost-leader to upgrade...

____ refers to the degree to which decision making is concentrated at the top of the organization.

____ refers to the degree to which decision making is concentrated at the top of the organization.A. SpecializationB. FormalizationC. NaturalizationD....

Organizational design is

Organizational design isA. the process of creating, implementing, and modifying the structure of an organization.B. primarily focused on replacing a firm's...

The _____ states that geographic location alone should not lead to firm-level competitive advantage because firms are now, more than ever, able to source inputs globally.

The _____ states that geographic location alone should not lead to firm-level competitive advantage because firms are now, more than ever, able to source...

During the period of Globalization 1.0, the mode of entry into foreign markets primarily involved

During the period of Globalization 1.0, the mode of entry into foreign markets primarily involvedA. exporting goods.B. making foreign direct investments.C....

Fakhir is a board member at Garfield Motors Inc. He is also a senior executive of the firm. The board is chaired by Ernest Jones, the CEO of Blixt Electronics. According to this scenario, Fakhir

Fakhir is a board member at Garfield Motors Inc. He is also a senior executive of the firm. The board is chaired by Ernest Jones, the CEO of Blixt Electronics....

In a public stock company, senior executives, such as the CEO, face agency problems when

In a public stock company, senior executives, such as the CEO, face agency problems whenA. they delegate authority of strategic business units to general...

Leila is a graduate student pursuing a course in business. Presented with the case of Uber's unethical behavior, Leila wonders if Uber's board of directors should ask the CEO of Uber, Travis Kalanick, to step down. Having a strong belief in Michael Porter's idea of value creation, Leila is most likely to conclude that

Leila is a graduate student pursuing a course in business. Presented with the case of Uber's unethical behavior, Leila wonders if Uber's board of directors...

A company scientist at a biotechnology company decides to work on his own research project, hoping to eventually start his own firm, rather than on the project he was assigned. However, the company's stockholders are unaware of this situation. This is an example of a(n) _____ in the context of a principle-agent problem.

A company scientist at a biotechnology company decides to work on his own research project, hoping to eventually start his own firm, rather than on the...

Michael Porter recommends that managers use the shared value creation framework to focus on

Michael Porter recommends that managers use the shared value creation framework to focus onA. creating new regional clusters.B. narrowing the customer...

One of the ways to foster ethical behavior in employees is to

One of the ways to foster ethical behavior in employees is toA. avoid codifying organizational culture.B. create a control system that encourages desired...

Which of the following is true of business ethics?

Which of the following is true of business ethics?A. Certain notions such as fairness, honesty, and reciprocity are universal norms.B. Business ethics...

A compensatory governance mechanism that allows executives to buy a company's stock at a predetermined price sometime in the future is called a(n)

A compensatory governance mechanism that allows executives to buy a company's stock at a predetermined price sometime in the future is called a(n)A. stock...

Frank is a board member at Lofloy Greens Inc., a publicly traded company. In addition to his duties on the board, Frank is also a full-time employee as a senior manager at Spinson Locomotives Inc. Which of the following is most likely to be true of Frank?

Frank is a board member at Lofloy Greens Inc., a publicly traded company. In addition to his duties on the board, Frank is also a full-time employee as...

Which of the following is not true about the members of the board of directors in a public stock company?

Which of the following is not true about the members of the board of directors in a public stock company?A. They represent the shareholders' interests.B....

Clare, the CEO of Femica Inc., reports to the board of directors appointed by the shareholders of Femica. Based on shareholder suggestions, the board ties Clare's compensation to the performance of Femica. Due to this pressure, Clare begins devoting extra time to projects and undertakes other activities to ensure that she has job security and that she receives adequate compensation. This conflict between Clare's interests and the board's interests best illustrates a(n)

Clare, the CEO of Femica Inc., reports to the board of directors appointed by the shareholders of Femica. Based on shareholder suggestions, the board...

Warren owns shares in a company called Gerarch Communications Inc. The company's financial performance has been declining over the past few months, and the value of its stock has been decreasing. Warren wants to proactively cut his losses and therefore sells his shares. Lawrence, a trading enthusiast, buys shares in Gerarch Communications because he believes that the share prices cannot go anywhere but up. Which of the following characteristics of a public stock company does this scenario best exemplify?

Warren owns shares in a company called Gerarch Communications Inc. The company's financial performance has been declining over the past few months, and...

Kolt Inc., a large and successful retail chain on the West Coast, decides to expand its operations across the U.S. Which of the following organizational structures should Kolt Inc. use?

Kolt Inc., a large and successful retail chain on the West Coast, decides to expand its operations across the U.S. Which of the following organizational...

Plow Inc. is a greeting card manufacturing company. Plow's market dominance exists primarily because of the innovative designs of its greeting cards when compared to those of its competitors. In this scenario, Plow Inc.'s managers must ideally rely on a functional structure that resembles a(n) _____ organization.

Plow Inc. is a greeting card manufacturing company. Plow's market dominance exists primarily because of the innovative designs of its greeting cards when...

While working a night job at a call center, Carlos creates an app called DineSmart, which can be used to place orders at restaurants, rate the restaurants, and make reservations. Because he receives good responses for his app, he quits his current job to focus his efforts on DineSmart. He creates a start-up called TYOP and hires three people to help him improve DineSmart and maintain the servers that run it. In this scenario, TYOP most likely has a _____ structure.

While working a night job at a call center, Carlos creates an app called DineSmart, which can be used to place orders at restaurants, rate the restaurants,...

Which of the following is a feature of an organic organization?

Which of the following is a feature of an organic organization?A. high degree of specializationB. rigid division of laborC. clear lines of authorityD....

Hank's Hot Dogs is a nationwide fast-food chain. Decision power resides at the top of the organization. Each job is documented in minute detail. The firm has many levels of supervision, including vice presidents and regional managers. Hank's headquarters provides detailed instructions to each of its franchisees so that they provide comparable quality and service across the board. Based on this scenario, which of the following is an accurate statement about Hank's?

Hank's Hot Dogs is a nationwide fast-food chain. Decision power resides at the top of the organization. Each job is documented in minute detail. The firm...

Output controls can sometimes discourage collaboration among different strategic business units. However, more and more work requires creativity and innovation, especially in highly-developed economies. One way firms are grappling with this issue is by

Output controls can sometimes discourage collaboration among different strategic business units. However, more and more work requires creativity and innovation,...

What is most likely to happen if a firm relies too long on a competency without honing, refining, and upgrading as the firm and the environment change?

What is most likely to happen if a firm relies too long on a competency without honing, refining, and upgrading as the firm and the environment change?A....

A firm that uses a structure that is organized along different business functions such as HR, R&D, Sales, and Marketing and also along different geographical areas such as different countries of the world is most likely using a _____ structure.

A firm that uses a structure that is organized along different business functions such as HR, R&D, Sales, and Marketing and also along different geographical...

Curve Inc. is a software development firm based in California. It strives to provide highly differentiated software at cheaper prices when compared to its competitors. Which of the following organizational designs should Curve Inc. implement to ensure the maximum success of its business strategies?

Curve Inc. is a software development firm based in California. It strives to provide highly differentiated software at cheaper prices when compared to...

A typical college of business (or school of management) has several areas such as management, marketing, finance, accounting, MIS, and so on. This is an example of a(n) _____ structure.

A typical college of business (or school of management) has several areas such as management, marketing, finance, accounting, MIS, and so on. This is...

____ organizations are characterized by a high degree of specialization and formalization, and tall hierarchies that rely on centralized decision making.

____ organizations are characterized by a high degree of specialization and formalization, and tall hierarchies that rely on centralized decision making.A....

Flight Stream Inc., a toy manufacturing company, encourages its employees to enjoy their work by taking on additional responsibilities or switching jobs with each other. It allows its employees immense flexibility in charting their own career path within the organization. Chris has worked at Flight Stream for eight years, but has never had a boss or supervised an employee. Which of the following is most likely true in this scenario?

Flight Stream Inc., a toy manufacturing company, encourages its employees to enjoy their work by taking on additional responsibilities or switching jobs...

Black Mouse Inc., a web development firm, is headed by Rob Dennis, the CEO. Each functional department of the company—marketing, finance, and HR—has a vice-president who reports to the CEO directly. Each department has various managers who manage teams. The managers report to the vice-presidents, and the team leads report to the managers. Finally, the employees at the lowest level report to their team leads. It is rare for a lower-level employee to interact with the CEO of the company. In this scenario, Black Mouse Inc. can be said to have a(n)

Black Mouse Inc., a web development firm, is headed by Rob Dennis, the CEO. Each functional department of the company—marketing, finance, and HR—has a...

____ describes the degree to which a task is divided into separate jobs.

____ describes the degree to which a task is divided into separate jobs.A. HierarchyB. FormalizationC. CentralizationD. SpecializationAnswer: sp...

Food Works Inc. is a multinational fast-food chain that follows a multidomestic strategy. Which of the following statements most likely holds true for the company?

Food Works Inc. is a multinational fast-food chain that follows a multidomestic strategy. Which of the following statements most likely holds true for...

Under the CAGE distance framework, the administrative and political distance between two countries primarily increases with

Under the CAGE distance framework, the administrative and political distance between two countries primarily increases withA. differences in climates...

Ridemore Autos Inc. has shifted its research and development unit from its home country to Germany. This allows the company to be better informed about the latest developments in the automotive industry by tapping into the highly advanced automotive industry in Germany. In this scenario, Ridemore Autos Inc. is reaping the benefits of

Ridemore Autos Inc. has shifted its research and development unit from its home country to Germany. This allows the company to be better informed about...