Companies doing a competitive analysis typically err by:
a.doing an incomplete job of identifying competitors
b.overestimating their competition
c.ignoring proactive monitoring
d.relying on competitive intelligence
e.doing all of these
Answer: A
Management Chapter | Multiple Choice | Questions and Answers | Test Bank
a.doing an incomplete job of identifying competitors
b.overestimating their competition
c.ignoring proactive monitoring
d.relying on competitive intelligence
e.doing all of these
Answer: A