Which of the following is NOT a goal in designing a service?
a. The goal is to provide a service whose elements are internally consistent.
b. The service is directed at meeting the needs of a specific target market segment.
c. Too much or too little emphasis on one component is encouraged as a differentiator in the market.
d. Services differ in the degree of customer contact and interaction, labor intensity, and customization.
Answer: Too much or too little emphasis on one component is encouraged as a differentiator in the market