Salesforce socialization refers to
a. the encouragement salespeople get to socialize with their colleagues after work hours.
b. the process by which salespeople acquire the knowledge, skills, and values essential to perform in their role as salespeople.
c. the overall social values held by the firm about contemporary issues affecting the firm.
d. the salesperson's education concerning the ways other salespeople handle role conflict and role ambiguity.
e. the process by which all new members of a firm's salesforce learn to coordinate their efforts with those of other employees in an effective manner.
Answer: B