Total quality management (TQM) programs
A. deal exclusively with procedures to achieve defect-free manufacturing and assembly.
B. nearly always contribute more to the achievement of operating excellence than either business process reengineering or Six Sigma quality control techniques.
C. entail creating a corporate culture bent on continuously improving the performance of every task and every value-chain activity.
D. are considerably more effective in improving manufacturing and assembly activities than they are in improving such value chain activities as R&D, human resources management, supply chain management, information technology, sales and marketing and finance.
E. are generally considered the best tool for reengineering strategy-critical business processes.
Answer: C