An organization that is offering unique, superior products or services to a wide market is pursuing a strategy of
A. cost leadership.
B. differentiation.
C. cost focus.
D. diversification.
E. focused differentiation.
Answer: B
An organization that is offering unique, superior products or services to a wide market is pursuing a strategy of
A. cost leadership.
B. differentiation.
C. cost focus.
D. diversification.
E. focused differentiation.