Careful monitoring of an organization's internal and external environment to detect early signs of opportunities and threats that may influence the firm's plans is called

Careful monitoring of an organization's internal and external environment to detect early signs of opportunities and threats that may influence the firm's plans is called 




A. competitive intelligence.
B. forecasting.
C. contingency planning.
D. trend analysis.
E. environmental scanning.




Answer: E


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Management Chapter 6

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