A contractual arrangement whereby a firm allows another firm to use its technology without permitting the use of a common brand name is known as
a. a joint venture.
b. licensing.
c. an alliance.
d. franchising.
Answer: B
A contractual arrangement whereby a firm allows another firm to use its technology without permitting the use of a common brand name is known as
a. a joint venture.
b. licensing.
c. an alliance.
d. franchising.
Answer: B