Sally is the manager of Grubb It, a fast-food outlet. She is looking out for trends or events that could turn out to be a problem for the outlet in the future. She believes that the outlet's close proximity to a school could pose a problem, owing to growing concern over childhood obesity. In this scenario, Sally is involved in
a. contingency planning.
b. environmental scanning.
c. a strategic review process.
d. stakeholder mapping.
Answer: B