Which of the following is true of a differentiation strategy?
a. More than one firm can compete successfully based on differentiation in an industry.
b. Differentiation strategies based on distribution systems are generally unsuccessful.
c. A firm can achieve and sustain differentiation as long as its price premium is less than the extra costs incurred in being unique.
d. An advantage of differentiation is that customers do not have to pay a premium price for a firm's product, even if that product is truly differentiated in terms of value.
Answer: A