A broad differentiation strategy generally produces the best results in situations where:
A. buyer brand loyalty is low.
B. few rival firms are following a similar differentiation approach.
C. new and improved products are introduced only infrequently.
D. most rivals are pursuing a differentiation strategy and are seeking to differentiate their products on most of the same features and attributes.
E. price competition is vigorous.
Answer: few rival firms are following a similar differentiation approach.