Low-cost leaders, who have the lowest industry costs, are exceptionally good at finding ways to drive costs out of their businesses and still provide a product or service that buyers find acceptable:
A. positioned to deliver affordable luxury products at mass market quality.
B. encouraged to exit the current product market and use their competitive low-cost strength to gain a competitive advantage in other product arenas.
C. considered favorites to win the game of strategy in the long run.
D. understand that driving costs to the lowest possible level is the only way to sell cheap products to consumers.
Answer: positioned to deliver affordable luxury products at mass market quality.