A route to take in developing a differentiation advantage includes:
A. incorporating product attributes and user features that raise the buyer's overall costs.
B. incorporating tangible features that add functionality, increase customer satisfaction with the product specifications, functions, and styling.
C. incorporating specific signals of differentiation.
D. incorporating intangible features that enhance buyer satisfaction in economic ways.
E. All of these.
Answer: incorporating tangible features that add functionality, increase customer satisfaction with the product specifications, functions, and styling.