The objective of differentiation:
A. is to offer customers something rivals can't, at least in terms of the level of satisfaction.
B. is to develop strategies that are different from those of rivals.
C. is to establish objectives that are measurable and meaningful when it comes to sales growth.
D. is to offer customers a sustainable competitive advantage.
E. All of these.
Answer: is to offer customers something rivals can't, at least in terms of the level of satisfaction.