Achieving a differentiation-based competitive advantage can involve:
A. incorporating product attributes and user features that lower a buyer's overall cost of using the product.
B. incorporating features that raise the performance a buyer gets from using the product.
C. incorporating features that enhance buyer satisfaction in non-economic or intangible ways.
D. delivering value to customers via competencies and competitive capabilities that rivals don't have or can't afford to match.
E. All of these.
Answer: All of these