A low-cost provider's product does NOT have to always:
A. contain enough attributes to be attractive to prospective buyers.
B. suggest that a low price, by itself, is not always that appealing to buyers.
C. a signal value to buyers.
D. provide high margins per unit sold to bring in enough unit sales.
E. be valuable and appealing to a wide range of buyers.
Answer: suggest that a low price, by itself, is not always that appealing to buyers.