The essence of a broad differentiation strategy is to:
A. appeal to the high end part of the market and concentrate on providing a top-of-the-line product to consumers.
B. incorporate a greater number of differentiating features into its product/service than rivals.
C. lower buyer switching costs.
D. outspend rivals on advertising and promotion in order to inform and convince buyers of the value of its differentiating attributes.
E. offer unique product attributes in ways that are valuable and appealing and that buyers consider worth paying for.
Answer: offer unique product attributes in ways that are valuable and appealing and that buyers consider worth paying for.