Broad differentiation strategies generally work best in market circumstances where:
A. buyer needs and uses of the product are diverse and they are not fully satisfied by a standardized product.
B. most buyers have similar needs and use the product in the same ways.
C. the products of rivals are weakly differentiated and most competitors are resorting to clever advertising to try to set their product offerings apart.
D. buyers are price sensitive and buying switching costs are quite low.
E. the five competitive forces are strong.
Answer: buyer needs and uses of the product are diverse and they are not fully satisfied by a standardized product.