A focused low-cost strategy seeks to achieve competitive advantage by:

A focused low-cost strategy seeks to achieve competitive advantage by: 



A. outmatching competitors in offering niche members an absolute rock-bottom price.

B. delivering more value for the money than other competitors.

C. performing the primary value chain activities at a lower cost per unit than can the industry's low-cost leaders.

D. dominating more market niches in the industry via a lower cost and a lower price than any other rival.

E. serving buyers in a narrow piece of the total market (target market niche) at a lower cost and lower price than rivals.


Answer: serving buyers in a narrow piece of the total market (target market niche) at a lower cost and lower price than rivals.


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