A focused differentiation strategy aims at securing competitive advantage:

A focused differentiation strategy aims at securing competitive advantage: 



A. by providing niche members with a top-of-the-line product at a premium price.

B. by catering to buyers looking for an upscale product at an attractively low price.

C. with a product offering carefully designed to appeal to the unique preferences and needs of a narrow, well-defined group of buyers.

D. by developing product attributes that no other company in the industry has.

E. by convincing a narrow, well-defined group of buyers that the company has a truly world-class product.


Answer: with a product offering carefully designed to appeal to the unique preferences and needs of a narrow, well-defined group of buyers.


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