The marketing emphasis of a company pursuing a focused low-cost provider strategy usually is to:
A. tout the company's lower prices.
B. tout the lack of frills and extras.
C. out-advertise rivals and make frequent use of discount coupons.
D. communicate the attractive features of a budget-priced product offering that fits niche members' expectations.
E. communicate the product's ability to serve the customer's every need.
Answer: communicate the attractive features of a budget-priced product offering that fits niche members' expectations.