The marketing emphasis of a company pursuing a broad differentiation strategy usually is to:
A. under price rival brands with comparable features.
B. tout differentiating features and charge a premium price that more than covers the extra costs of differentiating features.
C. out-advertise rivals and make frequent use of discount coupons.
D. emphasize selling directly to end-users and promoting personalized customer service.
E. communicate the product's ability to serve the customer's every need.
Answer: tout differentiating features and charge a premium price that more than covers the extra costs of differentiating features.