The production emphasis of a company pursuing a broad differentiation strategy usually involves:
A. eliminating cost reduction and decreasing quality and essential features to boost profitability.
B. strong efforts to be a leader in manufacturing process innovation.
C. emphasis on building differentiating features that buyers are willing to pay for and includes wide selection and many product variations.
D. the aggressive pursuit of economies of scale and experience-curve effects.
E. developing a distinctive competence in zero-defect manufacturing techniques.
Answer: emphasis on building differentiating features that buyers are willing to pay for and includes wide selection and many product variations.