Successful differentiation allows a firm to:
A. be the industry's best-cost provider.
B. set the industry ceiling on price.
C. avoid being dragged into a price war with industry rivals and not be overly concerned about whether entry barriers into the industry are high or low.
D. command a premium price for its product, and/or increase unit sales, and/or gain buyer loyalty to its brand.
E. take sales and market share away from rivals by undercutting them on price.
Answer: command a premium price for its product, and/or increase unit sales, and/or gain buyer loyalty to its brand.