A company attempting to be successful with a broad differentiation strategy has to:
A. study buyer needs and behavior carefully to learn what buyers consider important, what they think has value, and what they are willing to pay for.
B. incorporate more differentiating features into its product/service than rivals.
C. concentrate its differentiating efforts on marketing and advertising (where almost all differentiating features are created).
D. have a widely known and highly respected brand name image.
E. provide a top-of-the-line product and sell it at premium prices.
Answer: study buyer needs and behavior carefully to learn what buyers consider important, what they think has value, and what they are willing to pay for.