A strategy to be the industry's overall low-cost provider tends to be more appealing than a differentiation or best-cost or focus/market niche strategy when:

A strategy to be the industry's overall low-cost provider tends to be more appealing than a differentiation or best-cost or focus/market niche strategy when: 



A. there are many ways to achieve product differentiation that buyers find appealing.

B. buyers use the product in a variety of different ways and have high switching costs in changing from one seller's product to another.

C. the offerings of rival firms are essentially identical, standardized, commodity-like products.

D. entry barriers are high and competition from substitutes is relatively weak.

E. the market is composed of many distinct segments with varying buyer needs and expectations.


Answer: the offerings of rival firms are essentially identical, standardized, commodity-like products.


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