Focusing carries several risks, one of which is:
A. the chance that niche customers will bargain more aggressively for good deals than customers in the overall marketplace.
B. the chance that competitors will find effective ways to match the focused firm's capabilities in serving the target market.
C. the potential for the segment to be highly vulnerable to economic cycles.
D. the potential for segment growth to race beyond the production or service capabilities of incumbent firms.
E. All of these.
Answer: the chance that competitors will find effective ways to match the focused firm's capabilities in serving the target market.