A company's value-creating activities can offer a competitive advantage in one of two ways:
A. contribute greater efficiency and lower costs and provide a basis for differentiation.
B. contribute expense savings and enhance product exclusivity.
C. reduce cost disadvantages and market price anomalies.
D. contribute customer experience value and conserve operating functionality.
E. contribute to competitive assets and continue distinctive competencies.
Answer: contribute greater efficiency and lower costs and provide a basis for differentiation.