For a company to translate its performance of value chain activities into competitive advantage, it must:
A. undertake ongoing and persistent efforts to be cost-efficient and develop differentiation advantages.
B. have more core competencies than rivals.
C. have at least three distinctive competencies.
D. have competencies that allow it to produce the highest-quality product in the industry.
E. have more competitive assets than competitive liabilities.
Answer: undertake ongoing and persistent efforts to be cost-efficient and develop differentiation advantages.