When companies engage in value-creating activities, they do so by:
A. focusing on exploiting a company's best-executed operating strategy.
B. concentrating on efficient performance of the company's primary value chain activities.
C. concentrating on minimizing the costs associated with the design of a product or service.
D. drawing on specific company resources and capabilities that underlie and enable the activity.
E. focusing on working with forward-channel allies to develop capabilities to outmatch the capabilities of rivals.
Answer: drawing on specific company resources and capabilities that underlie and enable the activity.