In a weighted competitive strength analysis, each strength measure is assigned a weight based on:
A. its percentage share of total industry revenues.
B. the importance of each competitive strength measure in building a sustainable competitive advantage.
C. its perceived importance in determining a company's competitive success in the marketplace.
D. its percentage share of total industry profits.
E. what it takes to provide better analytical balance between the companies with high ratings and the companies with low ratings and thus get the sum of the weights to add up to 1.0.
Answer: its perceived importance in determining a company's competitive success in the marketplace.