The company with the highest rating on a given measure has an implied competitive edge on that specific measure, with the size of its edge:
A. providing the company with an overall net competitive score that is reduced by the weighted measure.
B. signaling a weak position and competitive disadvantage.
C. reflecting the difference between its weighted rating and rivals' weighted ratings.
D. reflecting an area of potential improvement in order to achieve a sustainable competitive advantage.
E. requiring reevaluation of the weighted measure.
Answer: reflecting an area of potential improvement in order to achieve a sustainable competitive advantage.