A company's competitive strength scores pinpoint its strengths and weaknesses against rivals and:

A company's competitive strength scores pinpoint its strengths and weaknesses against rivals and: 



A. suggest the company use its strengths to exploit its own competitive liabilities.

B. point directly to the kinds of offensive/defensive actions it can use to exploit its competitive strengths and reduce its competitive liabilities.

C. point directly to the company to use its weaknesses as offensive moves to challenge rivals' weaknesses.

D. suggest receptivity for astute companies to drive their operating practices if the strength scores are very low.

E. point directly to accepting the competitive strength scores on face value.


Answer: point directly to the kinds of offensive/defensive actions it can use to exploit its competitive strengths and reduce its competitive liabilities.


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