Competitive strength can be determined by assigning measures based on perceived importance because:
A. it provides a more accurate assessment of the strength of competitive forces.
B. it eliminates the bias introduced for those firms having large market shares.
C. the different measures of competitive strength are unlikely to be equally important.
D. the results provide a more reliable measure of what competitive moves rivals are likely to make next.
E. weighting each company's overall competitive strength by the size of its market share produces a more accurate measure of its true competitive strength.
Answer: the different measures of competitive strength are unlikely to be equally important.