A pitfall to avoid in pursuing a differentiation strategy is:
A. trying to differentiate on the basis of attributes or features that are easily and quickly copied.
B. choosing a product offering that supports buyer's indifference to rival brands' offerings.
C. charging a premium price for the differentiating features.
D. meeting and exceeding the meaningful gaps in quality, performance, service, and other attractive differentiating attributes offered by rivals.
E. spending on activities to differentiate the company's product offering to enhance profitability.
Answer: trying to differentiate on the basis of attributes or features that are easily and quickly copied.