Best-cost provider strategies are appealing in those market situations where:

Best-cost provider strategies are appealing in those market situations where: 



A. diverse buyer preferences make product differentiation the norm and where a large number of value-conscious buyers can be induced to purchase mid-range products.

B. a company is positioned between competitors who have ultra-low prices and competitors who have top-notch products in terms of both quality and performance.

C. buyers are more quality-conscious than price-conscious.

D. there are numerous buyer segments, buyer needs are diverse across these segments, only a few of the segments are growing rapidly, and seller's products are strongly differentiated.

E. buyers are more performance-conscious than value-conscious.


Answer: diverse buyer preferences make product differentiation the norm and where a large number of value-conscious buyers can be induced to purchase mid-range products.


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