A competitive strategy of striving to be the low-cost provider is particularly attractive when:

A competitive strategy of striving to be the low-cost provider is particularly attractive when: 



A. buyers are not very brand-conscious.

B. most rivals are trying to be best-cost providers.

C. there are many ways to achieve product differentiation that have value to buyers.

D. most buyers use the product in much the same ways, with user requirements calling for a standardized product.

E. most rivals are pursuing focused low-cost or focused differentiation strategies.


Answer: most buyers use the product in much the same ways, with user requirements calling for a standardized product.


Learn More :