While there are many routes to competitive advantage, the two biggest factors that distinguish one competitive strategy from another involves:
A. whether a company can build a brand name and an image that buyers trust.
B. whether a company's target market is broad or narrow and whether the company is pursuing a competitive advantage linked to low costs or differentiation.
C. whether a company can achieve lower costs than rivals and whether the company is pursuing the industry's sales and market share leader role.
D. finding effective and efficient ways to strengthen the company's competitive assets and to reduce its competitive liabilities.
E. getting in the best strategic group and establishing a dominating role.
Answer: whether a company's target market is broad or narrow and whether the company is pursuing a competitive advantage linked to low costs or differentiation.