A company's competitive strategy deals with:
A. the specifics of management's game plan for competing successfully—its specific efforts to please customers, strengthen its market position, counter the maneuvers of rivals, respond to shifting market conditions, and achieve a particular kind of competitive advantage.
B. what its strategy will be in such functional areas as R&D, production, sales and marketing, distribution, finance and accounting, and so on.
C. its efforts to change its position on the industry's strategic group map.
D. its plans for entering into strategic alliances, utilizing mergers or acquisitions to strengthen its market position, outsourcing some in-house activities to outside specialists, and integrating forward or backward.
E. its plans for overcoming the five competitive forces.
Answer: the specifics of management's game plan for competing successfully—its specific efforts to please customers, strengthen its market position, counter the maneuvers of rivals, respond to shifting market conditions, and achieve a particular kind of competitive advantage.