Management MCQ Marketing Management Chapter 13 A brand that is action-oriented and causes consumers to engage in physical actions appeals to the ________ dimension of brand experience.

A brand that is action-oriented and causes consumers to engage in physical actions appeals to the ________ dimension of brand experience.

Marketing Management Chapter 13

A brand that is action-oriented and causes consumers to engage in physical actions appeals to the ________ dimension of brand experience.

A) sensory
B) affective
C) behavioral
D) intellectual
E) social

Answer: C

Management MCQ

A brand that is action-oriented and causes consumers to engage in physical actions appeals to the ________ dimension of brand experience.

A brand that is action-oriented and causes consumers to engage in physical actions appeals to the ________ dimension of brand experience.

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