A firm that is willing to maintain its market share, and not attack the leader and other competitors in an aggressive bid for further market share, is known as a ________.

A firm that is willing to maintain its market share, and not attack the leader and other competitors in an aggressive bid for further market share, is known as a ________.



A) market challenger
B) market leader
C) market follower
D) market nicher
E) market entrant


Answer: C


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