Management MCQ Marketing Management Chapter 15 Companies should first think of the target market and then design the supply chain backward from that point. This strategy is called ________.

Companies should first think of the target market and then design the supply chain backward from that point. This strategy is called ________.

Marketing Management Chapter 15

Companies should first think of the target market and then design the supply chain backward from that point. This strategy is called ________.

A) demand chain planning
B) resource planning
C) external channel planning
D) materials planning
E) strategic business planning

Answer: A

Management MCQ

Companies should first think of the target market and then design the supply chain backward from that point. This strategy is called ________.

Companies should first think of the target market and then design the supply chain backward from that point. This strategy is called ________.

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