_______ refers to the means by which firms attempt to inform, persuade, and remind consumers—directly or indirectly—about the products and brands they sell.

_______ refers to the means by which firms attempt to inform, persuade, and remind consumers—directly or indirectly—about the products and brands they sell.



A) Human resource development
B) Marketing communications
C) Financial management
D) Operations management
E) Planning


Answer:B


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