The market leader strategy ensures high sales volume, whereas the market nicher strategy allows firms to achieve ________.
A) high margin
B) low margin
C) high promotability
D) medium pricing
E) lower demand
Answer: A
The market leader strategy ensures high sales volume, whereas the market nicher strategy allows firms to achieve ________.
A) high margin
B) low margin
C) high promotability
D) medium pricing
E) lower demand
Answer: A