When a firm looks for new users in groups that might use the product but do not, the firm is using the ________ strategy.
A) new-market segment
B) market-penetration
C) geographical-expansion
D) product development
E) diversification
Answer: B
When a firm looks for new users in groups that might use the product but do not, the firm is using the ________ strategy.
A) new-market segment
B) market-penetration
C) geographical-expansion
D) product development
E) diversification
Answer: B