Borders had a competitive advantage in physical location. However, Amazon fundamentally changed customer buying habits, and Borders' competitive advantage became a core
a. stagnation.
b. rigidity.
c. weakness.
d. inefficiency.
Answer: rigidity.
Management MCQ
Strategic Management Chapter 3
Borders had a competitive advantage in physical location. However, Amazon fundamentally changed customer buying habits, and Borders' competitive advantage became a core